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Session 1: Making the Case for Usability
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68 minutes.
From 11/5/2005.
The MSU Usability & Accessibility Center and the Michigan Usability Carol Barnum, Professor of Information Design and Co-Director of the Usability Center, Southern Polytechnic State University, and author of Usability Testing and Research.
This is the story of a company that went from a single request for a late-stage usability test of its product to a user-centered design process that builds usability into product development every step of the way. Most companies are quite secretive about the fact they conducted usability testing on its products, so we never get to see what the issues were for users and how products improved as a result. This story is different. Using screen captures, video clips, and metrics of performance improvement and cost savings, I can share the ways in which the product and the development process improved, along with the company's bottom line.
More about this event is at
http://usability.msu.edu/conf3.asp
Presented by
MSU Usability & Accessibility Center
This event is part of
Michigan World Usability Day 2005
The MSU Usability & Accessibility Center and the Michigan Usability Professionals' Association join over 100 locations in more than 35 countries to promote World Usability Day. This is also MSU's Third Annual Usability & Accessibility Event.
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A co-production of MSU Instructional Media Center and MSU Broadcsting Services.
©2005 Michigan State University
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